Marketing Honours student attends European Summer Institute in Germany
27 July 2017
Cassandra Mayer, a Marketing Management honours student, attended the European Bachelor Summer Institute from 28 May to 9 June 2017 in Vallendar, Germany, together with two other students from the Faculty of Economic and Management Sciences.
The two-week programme was held and conducted by WHU - Otto Beisheim School of Management, a leading German business school that is continuously ranked among the top in Europe.
The theme of the course, namely "The Business, Political and Cultural Environment in Europe", covered topics such as trade and monetary integration in the European Union; competing in European markets; strategies of foreign direct investment and luxury brand management.
With a total of 24 selected international scholars attending, lectures were intimate and very engaging and there was significant opportunity to network and socialise among diverse cultures. As part of the course, Cassandra presented on topics such as citizens’ divided opinions of the European migrant crisis, as well as an analysis of the market attentiveness of Romania. She also completed a final exam on the summation of the course’s work.
The programme included several company visits and multiple cultural excursions. Some of the excursions included a boat trip to Koblenz along the famous Rhine river, a visit to Marksburg Castle built in 1231 and meandering through Frankfurt’s charming town square and surroundings. Cassandra also visited the beautiful city of Cologne on the two allocated days off.
The picture below features Cassandra in the middle, with Katya Voronina, from Brock University, Canada to her left and Nancy Choi, from Emory University, USA to her right at the Cologne Cathedral.
The participation of the UP students in this course is part of the Faculty’s greater aim to improve and strengthen international partner university relations. Cassandra found the course highly beneficial, especially due to her aspirations to live and work in the UK next year. She highly recommends such courses to any BCom student, as it is a wonderful opportunity to network and improve your knowledge of economics, politics and culture abroad, while exploring the region. Cassandra passed the course with flying colours with a B+, which is equivalent to 87-89%. She expressed her deepest appreciation to the Faculty of Economic and Management Sciences and the Department of Marketing Management for sponsoring this endeavour.
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Last edited by Liesl OosthuizenEdit
Cassandra Mayer in the middle, with Katya Voronina, from Brock University, Canada to her left and Nancy Choi, from Emory University, USA to her right at the Cologne Cathedral