The honours students in Strategic Marketing Management partnered with the Unlimited Titans cricket franchise during 2015 for a practical exam project. The students were challenged to increase in-stadia support at SuperSport Park in Centurion, and to create brand awareness for the Unlimited Titans.

The students rose to the challenge and suggested creative, out-of-the-box ideas to the Unlimited Titans management team during their exam presentations earlier this year. Much to the students’ surprise and excitement, the Unlimited Titans decided to implement one of these ideas – namely the “Student Shack”. The idea behind the Shack is to designate an area next to the main scoreboard where students can socialise and enjoy the cricket.

The Student Shack was officially launched on Sunday,  1 November 2015 at SuperSport Park. Not only was the honours students invited to the official launch, but they also had the opportunity to sign the “Founders of the Student Shack”-plaque.

Mr Jacques Faul, Chief Executive Officer of the Unlimited Titans, expressed his gratitude: “I wish to thank the honours student in the Department of Marketing Management at the University of Pretoria, as well as their lecturers, for assisting the Titans in creating brand awareness in this unique way and to add to the stadium experience.”

For the students this was a wonderful opportunity to see their ideas come to life!

Prof Melanie Wiese with Mr Jacques Faul, officially opening “The Shack”

 “Founders of the Shack”-plaque