Alumnus and Marketing Lead shares her journey with Marketing Management honours students

Posted on May 26, 2015

In April 2015 the Marketing Management honours class had the privilege of listening to an alumnus from the Department, Mrs Nicolette Singh, who is currently Marketing Lead at Avanade SA. As the role of Marketing Lead is possibly one of the highest positions any marketing professional could reach, it was very appropriate to have her as a speaker in the course Strategic Marketing.
 
Nicolette, who completed her BCom degree, as well as her honours and master’s degree (cum laude) in the Department of Marketing Management at UP, and later her MBA from the University of the Witwatersrand, shared her journey with the honours class. The topic of her speech was ‘Marketing as a profession’ and she elaborated on all the various roles on offer in the field of marketing, as well as some of her own experiences gained in many of these roles. As the African representative for the Chief Marketing Officer (CMO) council, Nicolette has access to a global network of CMO’s and was able to share both local and international insights on marketing.
 
“Marketing is constantly changing,” said Nicolette, noting that the discipline is currently changing every two years and that these cycles of change are getting shorter and shorter. In light of the dynamic nature of the marketing field, she emphasised that in order to stay on top of the game, one cannot afford to stop learning, experimenting and analysing.
 
The Department of Marketing Management strives to link with its alumni and, if at all possible, bring them back into our classes to share some of their experiences with the current marketing students. The aim of the honours course is to give students the opportunity to get industry insights, to network with these individuals and ultimately to prepare them for their future career. Hopefully the marketing students were inspired with Nicolette’s words: “Now is the most exciting time to be in marketing.” 
- Author Department of Marketing Management

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