Mrs Belinda Bradley, a franchise expert from SA Franchise Warehouse, visited the BComHons (Marketing Management) class on 11 March 2015 to share her knowledge and expertise on the franchise industry. Mrs Bradley provided background information on the South African franchise industry and shared valuable do’s and don’ts of franchising. She also emphasised the important role of marketing in the success of a franchise.

The students enjoyed the interaction with an industry expert and posed several questions. They were also very excited about the free copy of the latest SA Franchise Warehouse magazine they each received. Lecturer Prof Wiese involved the students in a class challenge following the guest speaker’s presentation, during which student groups had to decide which franchise could work well on campus. Suggestions ranged from Wakaberry frozen yoghurt outlets and Boost Juice bars to Vodacom repair shops and laundry franchises.